Worth: $22.99 - $13.16
(as of Nov 06, 2025 04:49:47 UTC – Particulars)
This e book teaches salespeople to rethink their strategy to gross sales goals–so they not solely promote a larger amount however promote with the underside line in thoughts.
Within the high-pressure quest to make a sale, purchase a contract, and beat out different bidders, gross sales professionals continuously resort to short-term methods like reducing costs, providing reductions, or making different concessions. By explaining how short-term methods are damaging to the long-term sustainability of a enterprise, Excessive-Revenue Promoting helps salespeople as an alternative focus their power on “revenue gross sales” that efficiently execute product value will increase whereas sustaining and strengthening present buyer relationships.
On this invaluable useful resource, you’ll study:
easy methods to keep away from negotiating, actively take heed to prospects,match the advantages of services or products with prospects’ wants and pains,confidently talk worth,and guarantee prospects are severe and never purchasing for value.
Too many salespeople consider {that a} sale at any value is best than no sale in any respect. Excessive-Revenue Promoting teaches them to cast off this logic and as an alternative make gross sales that fulfill and add worth to each the consumer and firm.
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HarperCollins Management publishes content material from leaders who redefine or increase what a reader beforehand thought doable.
Our authors present distinctive inspiration and experiences to those that search to study, make a distinction, and discover their very own model of success.
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Writer : AMACOM
Publication date : February 15, 2012
Version : First Version
Language : English
Print size : 272 pages
ISBN-10 : 0814420095
ISBN-13 : 978-0814420096
Merchandise Weight : 1 kilos
Dimensions : 6.02 x 0.79 x 8.98 inches
Greatest Sellers Rank: #932,982 in Books (See Prime 100 in Books) #320 in Buyer Relations (Books) #328 in Advertising & Client Conduct #1,394 in Gross sales & Promoting (Books)
Buyer Critiques: 4.4 4.4 out of 5 stars 125 scores var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘prepared’).execute(perform(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click on’, { “allowLinkDefault”: true }, perform (occasion) { if (window.ue) } ); } }); P.when(‘A’, ‘cf’).execute(perform(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click on’, { “allowLinkDefault” : true }, perform(occasion){ if(window.ue) }); });
Clients say
Clients discover the e book extremely readable and interesting, with one overview noting its compelling writing fashion. Furthermore, they admire the gross sales recommendation, with one buyer highlighting its give attention to value-based promoting. Moreover, the e book supplies implausible concepts and helps maximize profitability, whereas being straightforward to navigate.