The Football World Cup 2026 is meant to be the largest event in historical past. On the identical time, there’s a threat of half-empty stadiums for some video games, ticket costs reaching report highs and… Fifa earns extra money than ever earlier than.
However the debate extends far past this event. Increasingly more Investors are rushing into footballconventional golf equipment have gotten funding objects, and billions are flowing right into a sport that more and more sees itself as a world enterprise. Whereas golf equipment, associations and homeowners of all the time new sources of income profit, many followers ask themselves whether or not the football thereby shedding one thing of what as soon as outlined him.
Within the 142nd episode of What now? – The week speaks moderator Dilan Gropengiesser with sports activities editor Oliver Fritsch about who advantages from soccer’s billion-dollar growth, how massive the financial good thing about the 2026 World Cup really is – and whether or not rising commercialization is altering the game.
You’ll be able to see our present each Thursday on zeit.de and on YouTube in addition to a video podcast Apple Podcasts and Spotify.
Editorial administration and moderation: Dilan Gropengiesser
Submit manufacturing: Simon Schmalhorst, Dilan Gropengiesser
Editorial and manufacturing: Julian Claudi, Ina Rotter, Lucie Liu
Pupil assist: Luisa Holzkamp
Head of video division: Max Boenke
Technical idea: Sven Wolters
Video design: Fabian Friedrich, Adele Ogiermann, Ulf Stättmayer, Nicolás Grone
Music: Konrad Peschmann, soundskin